Friday, 23 August 2013

New Globally B2B website with More unique Features

New Globally B2B website with More unique Features
WebExperts InfoTech LLP, the India-based best known for its extensive range of online Websites in Europe, USA, Canada and Asia launched a newly designed b2b (business to business) site for the Manufacturing, Trading, Import & Exports, Franchisee, Distributors, Direct Sales Agents and service providers offering all over the world in more than 5500 categories worldwide.  The site, www.b2bclick.in has improved navigation, several features to aid searching, easy amendment of existing Product and the option, as a Supplier, to manage one’s own mark-up on Leads.  Its launch represents the final stage in an upgrading and re-branding process that began in 2013.
Users have the option to view product search results or as a listing organised by supplier name or cattery list.  Further filtering can be done by member type, Country, state, city and location.  There is also an option to view a condensed listing with name, price and Min order Qty alone.  New admin features make it easier for supplier/  agents to create online store through sub-domain, with complete company Information’s, Trade information’s, add or manage Product, Post offers for the user and to manage all the Additional features.
Mr. Atul Mittal, WebExperts InfoTech LLP, CMD, says: “Our new site will definitely improve the user experience, making the search and post requirement faster, easier and more informative. However, what I expect manufacturer or supplier to like best about the new site is the product.  Owing to our strategy of focusing on support to a manufacturer for setup a complete business plan either offline or online, each strong in its niche, we can provide trade buyers with great rates and guaranteed availability.”
The new site is compatible with all browsers; notably Internet Explorer, Firefox, Chrome and Safari and logins/passwords remain the same.
For any further enquiries or to sign up, please contact sales@b2bclick.in


Monday, 25 March 2013

The Art of the Follow-Up with Business Buyers


The Art of the Follow-Up with Business Buyers

There’s a fine balance between a strategic B2B sales marketing plan and simply pounding the phones. Demand Gen released The 2012 B2B Buyer Behavior Survey which indicates that business buyers want to maintain contact with vendors, but don’t want to feel hounded. While sales teams and marketers need to consistently follow up in order to close a sale, they need to be cautious of becoming too aggressive in the eyes of the buyer. Following up with B2B buyers is an art and here’s how you can get started mastering the craft.
Time after Time
When it comes to following up with a B2B buyer, your sales and marketing teams need to make sure they are responding to leads quickly. 57% of the respondents from the Demand Gen report ranked the timeliness of a vendor’s response to their question/inquiries as very important and Inside Sales found that responding to a completed form within 5 minutes versus 10 minutes led to a 900% increase in contact rate.
When conducting research, buyers want the information they’re after without a wait. So, if a prospect has taken the steps to fill out a form, reach out quickly with your initial follow-up call.
Follow up with leads within 5 minutes or you could miss out on making contact. Send out a quick email and hop on the phone.
Do some quick research on the lead’s business and position. Be ready to provide relevant information for the buyer, no matter who they are or where they are in the buying cycle.
On Repeat
One phone call or an email isn’t enough. Marketers need to be prepared to send out multiple emails and your sales team needs to be prepared to make more than a couple of phone calls. 35% of respondents reported at least four contacts (via sales calls, emails or other methods) with the winning vendor and 31% said they had eight or more contacts (Demand Gen). This does n’t mean sending eight emails in a single week. It does indicate that as business buyers are conducting more research and comparing vendors, you need to be prepared to reconnect with your prospect on a basis that aligns with their buying process.
Use your CRM or sales software to collect data to develop an accurate timeline of your ideal and typical customer’s buying process.
With each follow up, tailor the information to your prospect’s industry, role in the company and phase of the buying cycle.
Relevance is King
Again, relevance to B2B buyers is important. While the phrase “Content is King” resonates with many B2B, it isn’t the only thing. Content needs to be relevant at every touch point. One Genius.com study found that 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing organizations” is a key influence in choosing a solution provider. Be consistent and relevant with the information you provide each prospect.
After looking at your data and timeline, gear content to each stage in the buying cycle, such as whitepapers, case studies, live demos and free trials.
Ask your contact how and when they prefer to be reached. Whether email or phone - make sure you are reaching them how and when they want.
Following up and converting a lead isn’t always easy. More and more, business buyers are conducting research before making a purchase. As a sales and marketing team, your employees need to be quick to follow up and ready with relevant information. This means doing some background research and having relevant contact on hand when following up, whether it’s an email or a phone call.
How does your sales team manage follow-up calls and emails with leads?

Get an Edge – 3 Things Modern B2B Marketers Need


Get an Edge – 3 Things Modern B2B Marketers Need

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