It is March and time again for
the obligatory 2012 predictions. According to the global economy situation,
where is the trend of B2B marketing going in the following years?
On the Internet, B2B
(business-to-business), also known as e-biz, is the exchange of products,
services, or information between businesses rather than between businesses and
consumers. Marketing is becoming more and more personal (from mass marketing)
as the social media is getting more popular with the suppliers and the
manufacturers, Exports, Traders they worry more about was Facebook and Twitter,
LinkedIn, Google, These are the decisions that will shape small company B2B
marketing in 2012. And how about the top B2B marketing platform like
b2bclick.in, Alibaba, Made-in-China, de developing trends? As we all know these
b2b websites all have long history will they turn into other marketing styles?
In the past years, B2C is
generated from big B2B market. Take mall4india.com and cost2costshopping.com
for example. The lines between B2B and B2C continues to diminish. While none of
the B2B marketing websites are earth shattering, they should act as great
reminders for marketers to incorporate into engagements.
The need to more effectively
quantify and communicate value created for customers
Ø Developing
approaches to better understand what customers really need
Ø Finding,
“sensing,” identifying and assessing new opportunities for growth
Ø Developing
closer ties with customers, suppliers, channel partnerships
Ø Capitalize
on new growth/emerging markets
Ø Balancing
short-term requirements and long-term opportunities
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