It is March and time again for the obligatory 2012 predictions. According to the global economy situation, where is the trend of B2B marketing going in the following years?
On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Marketing is becoming more and more personal (from mass marketing) as the social media is getting more popular with the suppliers and the manufacturers, Exports, Traders they worry more about was Facebook and Twitter, LinkedIn, Google, These are the decisions that will shape small company B2B marketing in 2012. And how about the top B2B marketing platform like b2bclick.in, Alibaba, Made-in-China, de developing trends? As we all know these b2b websites all have long history will they turn into other marketing styles?
In the past years, B2C is generated from big B2B market. Take mall4india.com and cost2costshopping.com for example. The lines between B2B and B2C continues to diminish. While none of the B2B marketing websites are earth shattering, they should act as great reminders for marketers to incorporate into engagements.
The need to more effectively quantify and communicate value created for customers
Ø Developing approaches to better understand what customers really need
Ø Finding, “sensing,” identifying and assessing new opportunities for growth
Ø Developing closer ties with customers, suppliers, channel partnerships
Ø Capitalize on new growth/emerging markets
Ø Balancing short-term requirements and long-term opportunities